Insight-Driven Media Strategy
We offers agencies and clients strategic partnership opportunities to tap directly into our 275+ person media buying team to provide greater ROI on their media plans and scale their business.
Your Specifications
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Our Leverage
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Measurable Savings
A Collaborative, Transparent Process that Delivers Results
STEP 1
Once the partnership is formalized, the collaboration begins. Your agency will follow your typical planning process, develop your client’s strategies and establish all buying specifications.
STEP 2
Active’s media team will provide any necessary marketplace insights, evaluates client plans to assess how we can deliver optimal value, and align our investment positions with the agency and client needs.
STEP 3
Once the due diligence is a complete, we’ll submit a formalized buy proposal designed to meet all outlined specifications.
STEP 4
Since we’ll be an extension of your in-house team, everything gets pre-approved before we purchase any media. After execution, we’ll provide all proof of performance reporting that your agency and clients typically require.
Alongside our AOR, Active has been a valuable partner in our media buys, increasing our efficiency and finding creative ways to reach consumers across diverse platforms.
- Electronics Brand, Sr Campaign Performance Manager
Customized, Seamless & Thorough Onboarding
While we will customize a process that works best for your agency and clients, we suggest a series of proven best practices that our experience has taught us yields the optimal results:
- Billing process and key contacts are established immediately, and any relevant dashboards are set up for real-time communication.
- Active will conduct onboarding meetings for your teams.
- Communication channels are established, and regular status meetings are set.
- Active will conduct ongoing business reviews to track value and optimize results.
- Active’s Media Insights Team provides quarterly media marketplace trends across National, Local, and Digital.
